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It was one of the great fashion moments of the internet era: For the 2015 Met gala, marking the museum’s “China: Through the Looking Glass” exhibition, Rihanna electrified the red carpet in a fur-trimmed, canary yellow cape with a traffic-stopping 16-foot train. As the fashion world descended in a joyous frenzy, the designer Guo Pei found, rather instantly, a rapt Western audience. “I did not expect such a strong reaction,” Pei says now. In hindsight, she attributes it in part to “people’s perception that China did not have fashion or design. Many people used to think of it as a developing country.” Later that year, she was invited to join the Chambre Syndicale de la Haute Couture and show on the couture week calendar in Paris.
With this open call we are looking for visions that push the boundaries of the current fashion landscape. We want to highlight the next generation of socially conscious fashion image-makers and artists who are a driving force for change and whose work can engage in a dialogue with different genres, from documentary to art. We seek artists who are able to tackle issues relating to social justice and sustainability in powerful, vibrant images and films. Fashion has become a shared language and one of the primary tools to build identity and Vogue, through its photography and stories, has always tackled its intersection with sociopolitical issues by raising questions, embracing innovation, and even influencing change. We are committed to paving the way for the new generation of fashion image-makers, and we’d love for you to join us.
PhotoVogue’s mission is to champion talent, reach into historically excluded communities, and improve visual literacy while promoting a more just, ethical, and inclusive world. And today we are thrilled to launch our first Global Open Call, endorsed by all our Vogues worldwide. There are 26 editions of Vogue worldwide, each with their distinct aesthetic and style, all united in pursuing excellence while creating timeless fashion images. Respecting this diversity and working toward a common goal is how Vogue secured a pioneering role in visual communication. We are looking for artists who express themselves with photography, video, or both; everyone 18 years old and over can apply. The submissions will be evaluated by Condé Nast staff from all over the world, along with experts from the broader international visual community. With judges from as many different backgrounds as possible, PhotoVogue will build an inclusive, diverse vision with space for every kind of visual aesthetic, from realist to fantastic. Not only will all Vogues publish a portfolio of the best submissions (online and/or in print), but some artists will also be selected to collaborate for an editorial; the most celebrated submissions will be included in the main exhibition at the PhotoVogue Festival 2022 in Milan. PhotoVogue has helped launch the careers of numerous artists through showcasing their work in Vogue Italia. Many of these featured artists, including Kennedi Carter, Camila Falquez, Nadine Ijewere, Mous Lamrabat, and Sonia Szóstak, went on to secure Vogue cover shoots across the world. Now that we are engaging all the editions of Vogue globally, the possibilities to feature artists from different backgrounds, countries, and aesthetics have multiplied. You could be one of the new voices that will shape not only our brand identity, but our culture as well.
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